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Lucky Brand Jeans

Source: Wikipedia.org

Button on the fly of a pair of Hendrix 
Lucky Brand Jeans.

Lucky Brand Jeans is a denim company founded in Vernon, California, United States in 1990 by Gene Montesano and Barry Perlman. Lucky Brand is a subsidiary of the Liz Claiborne fashion company. Lucky also produces sportswear, outerwear, T-shirts and active wear. Lucky Brand products are available through the 150 company-owned stores in the U.S. and Puerto Rico and three company-owned stores in Europe. The denim products can also be bought in Canada, the United Arab Emirates as well as in Australia (in David Jones department stores). In the U.S. Lucky is also sold at major department store chains including Bloomingdale's, Macy’s, Lord & Taylor, Nordstrom, Belk, and Dillard’s, as well as in smaller specialty chains like Buckle.

In May 1999, Liz Claiborne Inc., now Fifth and Pacific, acquired Lucky Brand Jeans. In 2005, the company expanded its line to include clothing for infants through age 10. In 2006, the company opened Lucky Brand Jeans Kid stores, which exclusively sell their children's clothing. In December 2013, Leonard Green & Partners acquired Lucky Brand Jeans for $225 million from Fifth and Pacific.

Type Subsidiary
Industry Denim
Founded 1990
Headquarters Vernon, California, U.S.
Key people Carlos Alberini (CEO)
Products Denim
Active wear
Parent Leonard Green & Partners
Website LuckyBrand.com


As of December 2013, Carlos Alberini was named CEO and will take the post on January 31, 2014. David DeMattei is the former CEO. Patrick Wade was chief creative officer.

Lucky Brand Jeans store on 
Newbury Street
in Boston

Previous logo

History and Design

In the 1970s, 21-year-old Gene Montesano and 17-year-old Barry Perlman opened a Florida jeans shop called Four Way Street. "During the evenings, we'd head out to the local Laundromat with our pockets full of coins and some bleach. A few hours later, we had a stack of great washed jeans -- one of a kind and 100% authentic!” This is where the foundation that would become Lucky Brand Jeans was started.

In 1978, Gene moved to enter into the Los Angeles fashion industry. With partner Michael Caruso he started Bongo and ran the brand for 15 years. After leaving Bongo, Gene teamed up with his old business partner Barry Perlman in 1990 to launch Lucky Brand.

Gene & Barry created a brand that is known for the attention to detail put into each pair of jeans. This along with the stitching of "Lucky You" on the fly, accomplishes the goal that Gene & Barry set out to do; to create a product of good quality & good humor.

Lucky Foundation

The Lucky Brand Foundation was launched in 1996, which was established with a goal to help children first. Since the launch the foundation has raised over $8 million through fund raising events. Such events have featured rock performers such as Jackson Browne, Joe Cocker, B.B. King, and Bonnie Raitt. Another way the Foundation has been consistently successful at accomplishing their set goal is through the annual Black Tie & Blue Jeans Gala, which has a record of raising approximately $6 million for numerous children's charities including: Smile Train, Camp Sundown, Island Dolphin Care, Shane's Inspiration and The Bridge School. With the celebration of the 40th anniversary of the Summer of Love and the Beatles' Sgt. Pepper's album, Lucky Foundation was able to raise more than $700,000.


All of the products sold by Lucky as well as their stores' decoration reflects a bohemian style. Denim is the major selling point of the company, making up about 60% of business. All Lucky Brand Jeans have two four-leaf clovers, and the phrase "LUCKY ME!" and "LUCKY YOU!" stitched onto the inside and outside of the fly shield respectively (the styles made specifically for the Lucky Brand outlet stores have only the "LUCKY YOU!" decoration on the outside of the fly shield). This has become a trademark of their denim line. Their denim line is made up of a wide variety of fits and a wide variety of washing.

Lucky products are manufactured in the USA (before 2010), Indonesia, China, Peru, Chile, Vietnam, Mexico and Sri Lanka. All USA-manufactured Lucky jeans are made in Vernon, near downtown Los Angeles. In addition, the jeans manufactured in the United States are all hand-made, and all the detailing is done by hand, except for the actual washing process.

In the summer of 2013 Lucky re-introduced Made in America (MIA) jeans. The denim, called Cone Denim, originates from the White Oak Mill in North Carolina. The jeans are then hand-stitched in Los Angeles. Almost every style of women's and men's jeans has an MIA counterpart.

Style of Jeans for Women

Charlie (Super Skinny, Skinny, Straight), Lola (Skinny, Bootleg), Lolita (Skinny, Bootleg), Sophia (Skinny, Straight, Bootleg), The Sweet Jean (Straight, Bootleg), Classic Rider (select stores), Dylan Boyfriend and Sienna Tomboy. Easy Rider and Lil Maggie available online only.

Style of Jeans for Men

1 Authentic Skinny, Dean, 121 Heritage Slim, 221 Original Straight (formerly Slim Straight), 221 Original Boot (formerly Slim Bootleg), 361/363 Vintage Straight, 181/481 Relaxed Straight.

Worldwide Brands - Wrangler - Lucky Brand Jeans - Guess - True Religion - Lee - Gap


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